Programmatic Advertising Market Overview:
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The market research report from TMR Research discusses market dynamics, geographical outlook, and competitive scenario of the Programmatic Advertising market at length for the forecast period. Further, it throws light on opportunities that are likely to come to the fore in the Programmatic Advertising market over the assessment period. The analysis of the Programmatic Advertising market thus provided is useful for market stakeholders to gauge scope of expansion and make investment plan for the forecast period.
Further, the report delves into key segments that divides the Programmatic Advertising market based on several criteria. Market share estimations of key segments of the Programmatic Advertising market over the forecast period is also included in this report.
The research report deep dives into the competitive landscape of the Programmatic Advertising market. The degree of competition in the market and growth strategies employed by prominent players in the Programmatic Advertising market are discussed at length in this report.
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growth dynamics of the global programmatic advertising market along with a reliable overview of the growth prospects of the market over the next few years. Along with a scrupulous account of the growth drivers, restraints, and other factors likely to majorly influence the market, the competitive dynamics of the market is also researched in detail in the report.
Global Programmatic Advertising Market: Trends and Opportunities
One of the leading factors driving the global programmatic advertising market is the rising understanding regarding the vast benefits that automation can provide to the advertising sector. As the demand for advertisements for increasingly diverse areas of applications such as digital platforms, social media platforms, websites, televisions, and billboards continues to rise at a massive pace, advertisement companies are pushed to find ways of improving the speed at which they develop engaging advertisements. As automation across a number of operations and procedures allows marketers a vast reduction in the time required to develop advertisements, it is being increasingly utilized.
Marketers are also increasingly understanding the importance of analysis of data pertaining to customer behavior and choices in order to develop more engaging advertisements that can effectively target a consumer group. As such, demand for effective analytical procedures has also increased in the advertisement sector in the past few years. The massive surge in the usage of mobile devices has allowed for easy availability of consumer data and a vast end-user for advertisement purposes. This is also driving the global programmatic advertising market.
Global Programmatic Advertising Market: Geographical Overview
From a geographical perspective, the global programmatic advertising market acquires a significant share of its overall revenue from the North America region owing to the increased usage of digital interventions, automation, and analytics in the advertising sector. The high usage of automation in the field of digital video advertisement and the vast popularity of TV advertisement sector in the region continue to the drive the market for programmatic advertising. The region is likely to remain one of the leading contributors of revenue and growth opportunities to the global programmatic advertising market in the near future as well.
However, the market in Asia Pacific is likely to emerge the fastest growing regional market, with countries such as India, China, and Singapore expected to emerge as the key contributors. Rising level of automation in the field of advertising in these countries is expected to drive the programmatic advertising market in the region. The market in Europe is well-established and is likely to expand at a promising pace in the next few years as well. The vast rise in volume of online advertisements in the region will continue to bode well for the programmatic advertising market.
Global Programmatic Advertising Market: Company Profiles
Some of the leading companies operating in the global programmatic advertising market are Rubicon Project, Inc., AOL Advertising, Inc., Connexity, Inc., AppNexus, Inc., DoubleClick Inc., Adobe Systems Inc., MediaMath, Inc., AdRoll, Inc., RadiumOne, Inc., Adingo, Inc., Turn, Inc., DataXu, Inc., Beeswax, Inc., Rocket Fuel Inc., and Flurry, Inc.
The study presents reliable qualitative and quantitative insights into Programmatic Advertising Market are:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand chain of the market
- Market valuation (revenue and/or volume)
- Key trends/opportunities/challenges
- Forces defining present and estimated future state of the competitive landscape
- Technological developments
- Value chain and stakeholder analysis
The Programmatic Advertising Market regional analysis covers:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
The section also profiles key players for business overview, financial standing, and SWOTs. This provides insights of innovations and scope of collaborations and partnerships between key players in the years ahead. This analysis further helps to gauge competitive standing of key players and throws light on their changing competitive ranking in the Programmatic Advertising market over the forecast period.
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Key Questions Answered in the Programmatic Advertising Report
- What is the estimated compound annual growth rate of the Programmatic Advertising market over the forecast period?
- What are value and volume projections in the Programmatic Advertising market over the assessment period?
- Which product segment is likely to account for leading revenue share in the Programmatic Advertising market over the forecast period?
- Which region is anticipated to contribute maximum revenue to the Programmatic Advertising market over the assessment period?
- What are key growth strategies adopted by prominent players for competitive advantage in the Programmatic Advertising market?
- What are some major developments observed in the Programmatic Advertising market over the recent past?