Premium messaging is an option utilized for purchasing messaging programs or subscribe to them, offered by the third-party content providers at premium rates. These messaging programs are initiated through five or six-digit numbers, which are also called as short-codes. The short-codes are similar to a telephone number and are utilized to track text messages from mobile phones to interactive mobile messaging applications. These programs are advertised in all kinds of media such as radio, television, magazines, newspapers, and the Internet.
The major factors driving the growth of the premium messaging market are the focus on enhancing customer interaction, increase in the mobile subscriber base, and surging adoption of A2P. Further, mobile marketing and increased revenue for mobile network operators are likely to offer significant growth opportunities for the premium messaging market in the near future. However, the increase in mobile messaging spam is anticipated to hinder the market during the forecast period.
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Key players profiled in the report include AT&T Inc., BEEPSEND AB, CLX COMMUNICATIONS, DIALOGUE COMMUNICATIONS LTD, INFOBIP LTD., MAHINDRA COMVIVA, SAP SE, TATA COMMUNICATIONS, LTD., TWILIO, INC., TYNTEC
The “Global Premium Messaging Market Analysis to 2027” is a specialized and in-depth study of the premium messaging industry with a special focus on the global market trend analysis. The report aims to provide an overview of premium messaging market with detailed market segmentation by type, application, industry vertical, and geography. The global premium messaging market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading premium messaging market players and offers key trends and opportunities in the market.
The global premium messaging market is segmented on the basis of type, application, and industry vertical. Based on type, the market is segmented as Cloud API Messaging Platform and Traditional & Managed Messaging Services. Based on application, the premium messaging market is divided into customer relationship management services, inquiry & search services, authentication services, promotional & marketing services, pushed content services, and others. On basis of industry vertical, the market is bifurcated into BFSI, IT and telecom, media and entertainment, retail, tourism, government, healthcare, and others.
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Table of Content
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PREMIUM MESSAGING MARKET LANDSCAPE
5. PREMIUM MESSAGING MARKET – KEY MARKET DYNAMICS
6. PREMIUM MESSAGING MARKET – GLOBAL MARKET ANALYSIS
7. PREMIUM MESSAGING MARKET – REVENUE AND FORECASTS TO 2027 – TYPE
8. PREMIUM MESSAGING MARKET – REVENUE AND FORECASTS TO 2027 – APPLICATION
9. PREMIUM MESSAGING MARKET – REVENUE AND FORECASTS TO 2027 – INDUSTRY VERTICAL
10. PREMIUM MESSAGING MARKET REVENUE AND FORECASTS TO 2027 – GEOGRAPHICAL ANALYSIS
11. INDUSTRY LANDSCAPE
12. PREMIUM MESSAGING MARKET, KEY COMPANY PROFILES
12.1. AT AND T INC.
12.2. BEEPSEND AB
12.3. CLX COMMUNICATIONS
12.4. DIALOGUE COMMUNICATIONS LTD
12.5. INFOBIP LTD.
12.6. MAHINDRA COMVIVA
12.7. SAP SE
12.8. TATA COMMUNICATIONS, LTD.
12.9. TWILIO, INC.
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